FOR BROKERS · PLANNERS · ACCOUNTANTS · ADVISERS

STOP PAYING
FOR LEADS.
THEY'RE ALREADY
IN YOUR POSTCODE.

SEO won't save you. National ads won't save you. Another agency retainer definitely won't. Every lead your business will ever need is within 5km of where you sleep, where you work, or where you drink your coffee.

CLAIM YOUR POSTCODE →
REC
STEVE CORNEY / FOUNDER

60 SECONDS. WHY YOUR POSTCODE IS YOUR UNFAIR ADVANTAGE.

▶ HIT UNMUTE

— SECTION 01 / THE CAST

EVERY HERO HAS
A VILLAIN.
YOU HAVE TWO.

Your job isn't to sell financial products. It's to protect your community from the people exploiting them.

That makes you a hero. And heroes fight villains.

Most brokers, planners, accountants and advisers never realise they're fighting on two fronts. There's the villain in your client's world. There's the villain in yours.

You can't beat the first one until you've named the second.

VILLAIN 01 / THEIRS

THE ONE ATTACKING
YOUR CLIENTS.

THE FIGHT YOU TRAINED FOR

The villains your clients can't see. The ones eating their wealth one fee, one technicality, one denial at a time.

  • BROKERSThe banks. The Loyalty Tax. Algorithms rejecting good families on a technicality.
  • PLANNERSThe retirement trap. The decade of “I'll sort it later” that becomes a 65-year-old with nothing.
  • ACCOUNTANTSA tax system designed to take more than its share from people who don't know how to fight back.
  • ADVISERSFine print written to never pay out. The claim denied when the family needed it most.

Your clients have a villain. You're the one trained to beat it. They just don't know you exist yet.

VILLAIN 02 / YOURS

THE ONE ATTACKING
YOU.

THE FIGHT YOU DIDN'T SEE COMING

The villains in your inbox. The ones billing you to chase the wrong people in the wrong places.

  • AGENCIESSelling “lead generation.” Billed whether the leads convert or not.
  • SEO COS$2k a month to compete for keywords the comparison sites already own.
  • AD SHOPSNational campaigns at $400 a lead — because that's how they bill the most.
  • COACHESTelling you to “remove yourself from your business” and “go national.” As if invisibility was the goal.

None of them live where you live. None of them know your postcode. None of them care if your business is here in five years.

YOU CAN'T PROTECT YOUR COMMUNITY WHILE YOU'RE BEING EXPLOITED YOURSELF.

LOCAL AREA HERO ENDS BOTH FIGHTS AT ONCE.

YOU STOP BEING PREY. THEY START HAVING A PROTECTOR.

— SECTION 02 / THE REFRAME

YOU DON'T NEED A BUDGET.
YOU NEED A POSTCODE.

The biggest pain in your business right now is "I need leads. I don't have money to spend."

Good. You don't need money. You need a 5km radius.

Your future clients buy coffee where you buy coffee. Their kids go to school where your kids go to school. They walk past your office every day. They have the exact problem you've spent ten years learning to solve — and they have never heard your name.

The only thing between them and you is a conversation.

The only thing you have to spend is time.

And that — finally — is something you can afford.

A stylised map showing a 5km radius around a central pin with local hubs marked

— SECTION 03 / THE DEADLINE

A hero standing on a hilltop overlooking their postcode at dawn

WHOEVER OWNS THE 5KM FIRST,
OWNS IT FOR TEN YEARS.

  1. 01

    Someone in your postcode signs with a broker / planner / accountant / adviser they Googled — who isn't as good as you, doesn't live where they live, will hand them off to a junior in six months.

  2. 02

    You burn another week buying time. Cold-calling internet leads. Watching ad spend tick up while bookings stay flat.

  3. 03

    A competitor who did read this page walks into your local café, orders a flat white, and starts a conversation.

LOCAL AREA HERO ISN'T A MARKETING TACTIC. IT'S A MINDSET.

— SECTION 04 / THE WAY IN

TWO WAYS IN.

Learn the what and the why for free, or come and build the whole thing with us.

→ WHAT YOU'RE PAYING FOR NOW

A dashboard showing wasted ad spend

→ WHAT 5KM LOOKS LIKE

A dashboard showing local marketing results with zero ad spend

FREE · THE PLAYBOOK

START WITH THE PLAYBOOK.

The what and the why of owning your postcode, in one read. Why the ads, the SEO and the agencies keep failing you, and why everyone you need is already inside your 5km.

Free. Email goes in. Playbook comes out.

★ RECOMMENDED

WORKSHOP + THE BUNKER · ONE PER POSTCODE

PUT ME IN THE ROOM.

In person or live online. One day to build your origin story, map your kingdom, assemble your League and write your first campaigns. Then three months in the Bunker with us in your ear, until your postcode knows your name.

One spot per postcode. When yours is taken, it is taken.

$1,997. Next season below.

SEE THE WORKSHOP →

NEXT SEASON: [DATE] · [N] SEATS · ONE PER POSTCODE

— SECTION 05 / BRING IT TO YOUR WORLD

BRING IT TO YOUR WORLD.

For aggregators, associations, and larger teams.

→ 01 / SPEAKING

BRING STEVE TO YOUR NEXT EVENT.

Keynotes and sessions for industry conferences, association events, aggregator summits and PD days. Every Town Needs a Batman, 60 min, CPD-eligible.

ENQUIRE →

→ 02 / TEAM

RUN THIS FOR YOUR TEAM.

Half-day or full-day workshops for brokerages, planning groups, accounting practices, dealer groups.

→ 03 / NETWORK

ROLL THIS OUT ACROSS YOUR NETWORK.

Member-wide training and licensing for aggregators, licensees, associations. Steve delivers. You keep the credit.