/ EMERGING
NEW AND EMERGING OPERATORS.
Brokers, planners and accountants with a limited marketing budget and a big drive to make an impact. They do not need more ad spend. They need a way to win their own backyard.
LOCAL AREA HERO / SPEAKING · KEYNOTE + WORKSHOP
The keynote and workshop that change how a room thinks about marketing. Your people walk in believing they need a bigger budget. They walk out knowing every client they will ever need is five kilometres from their own front door.
FOR EVENTS · CONFERENCES · PD DAYS · TEAMS · AGGREGATOR NETWORKS

— NOT ANOTHER MARKETING TALK
AI. Ads. SEO. Funnels. The five steps to more leads. Your people have sat through all of it, nodded along, and changed nothing. Because every one of those talks hands them one more tactic, and tactics fade by Monday.
What your room actually needs is not another thing to do. It is someone to become. An identity.
That is what "Every Town Needs a Batman" gives them, and it is exactly why it sticks when the tactics talks do not.
— WHO IT'S FOR
/ EMERGING
Brokers, planners and accountants with a limited marketing budget and a big drive to make an impact. They do not need more ad spend. They need a way to win their own backyard.
/ ESTABLISHED
Already have a solid reputation, but know their story could be sharper. This gives them the words, the identity and the system to turn a good name into the name their postcode trusts.
/ NETWORKS
Give your whole member base an edge no competitor can copy. One session, delivered by Steve, that gets every operator owning their patch. You keep the credit.
— WHAT YOUR ROOM TAKES HOME
A complete shift in how they see getting clients: stop renting attention, start becoming the local hero.
A simple framework they can use on Monday: their 5km kingdom, their origin story, their villain named.
Energy and belief. They leave fired up and, in their words, "empowered to own my postcode."
Complex marketing made genuinely simple, with no jargon and no fluff.
A fresh, on-brand way to stand out in an industry that all sounds the same.
— TWO WAYS TO RUN IT
/ KEYNOTE · 30 TO 90 MINUTES
High energy, funny, and impossible to unsee. The full story and the reframe that has a room rethinking its entire approach before they reach the car park. Perfect for conferences, association events, PD days and aggregator summits.
/ WORKSHOP · 90 MINUTES TO 3 HOURS
Everything in the keynote, then hands on the tools. Your people start building their own origin story and mapping their own kingdom in the room. They leave with momentum, not just notes.
EVERY SESSION IS HIGHLY ENGAGING AND DELIVERED PERSONALLY BY STEVE.
— WHO IS ON YOUR STAGE

Steve is obsessed with superhero mythology and with turning complicated ideas into things people can actually use. Before this was a system, it was how he ran his own local businesses, beating better funded competitors with story and relationships, not budget. Today he runs Learn Awesome, a learning agency that turns education into an experience for staff and customers.
TEDx SPEAKER · 5x AUTHOR · FOUNDER, THE LOCAL AREA PROTOCOL · MARKETING DEGREE + REAL BUSINESS SCARS
— WHAT ROOMS SAY
One of the best presentations I have seen.
I feel empowered to own my postcode.
Steve took complex concepts and made them so easy to digest.
— ON STAGE



— INVESTMENT
KEYNOTE
30 to 90 minutes
from $1,800 + GST
WORKSHOP
90 minutes to 3 hours
Investment based on format and group size
ALTERNATE FUNDING OPTIONS CAN BE DISCUSSED. JUST ASK.
— LAST WORD
Tell us about your event, team or network and we will find the right format and a date.